The Whole Hog

Public relations is a specialty. Public relations professionals tend to be jack-of-all-trades due to our resourceful and creative natures. We enjoy handling diverse and challenging tasks that come our way, but thrive when we are able to dedicate ourselves to promoting your company and brand through garnering press, media relations, and special events. Too often, public relations is seen as additional work to be handled by an assistant or sales/marketing person. In reality, it takes an experienced and polished PR professional with excellent media contacts, exemplary writing skills, and a strategic mind to achieve success.

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MEDIA RELATIONS

Relationships with key members of the media are at the core of what we do every day at Polished Pig Media. We pitch and secure placements for our clients in broadcast, print and web-based media on the local, regional, and national level. We work hand-in-hand with our clients to draft and distribute press releases, opening announcements and press kits. We recognize the importance of face time with media, and coordinate desksides and media appointments in New York City and around the country, as well as plan and execute media trips as needed. For clients new to the media world, we work with them on interview preparation and public speaking so they can put their best foot forward in any situation.

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SOCIAL MEDIA STRATEGY AND IMPLEMENTATION

Social media has become a non-negotiable part of any successful hospitality or lifestyle business. At Polished Pig Media, we work closely with our clients to ensure their social media presence is on-brand and to maximize engagement with their target audience across all platforms. We tailor our social media work to each client’s specific needs and voice, developing and sourcing content that’s true to their company and making sure their social media posts are accurate, timely and – perhaps most importantly – fun!

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EVENTS

Hosting and participating in events as well as navigating requests for event participation is a crucial part of the work we do for our clients every day. From media events to charitable dinners and book launches, we ensure involvement aligns with our clients’ target audiences, markets, and budgets. From conception, to promotion, and finally execution, Polished Pig Media has successfully hosted events of all sizes.

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CRISIS COMMUNICATIONS

When our clients are faced with difficult situations, they look to Polished Pig Media for guidance on how to communicate with their audience, handle media requests, and manage social media.

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STRATEGIC PARTNERSHIPS

At Polished Pig Media, we excel at bringing like-minded people together for projects and partnerships that are beneficial to all parties involved. Whether it’s a guest chef series or a collaboration between a retailer and brewery, we look for unique ways to unite our clients with other power players in the hospitality and lifestyle worlds.

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CONSULTING

Our team at Polished Pig Media knows the hospitality and lifestyle industries inside and out. In addition to traditional public relations activities, we often act as consultants for our clients. We provide strategic counsel for new restaurants on everything from opening timeline to menu development and branding and website format, content and functionality. We also work with our clients to develop and maintain a brand identity and messaging that accurately represents their company.

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COMMUNITY RELATIONS

Playing an active role in their respective communities is important to our clients. Whether it’s joining local civic organizations, teaming up with the area convention and visitors bureau, participating in charitable events and fundraisers, or getting involved with schools and education, we help our clients determine how they can make a positive impact on their communities.

Polished Pig Media

Polished Pig Media

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Scientific name: Sus scrofa domesticus.